Arielle Weg
Writer & Editor 

Senior Digital Editor, Wine Enthusiast

December 2022—September 2023

• Edited and top-edited up to five recipes and articles daily about beverage, food, and travel

• Ideated, pitched, and assigned stories driven by news and SEO to 20+ freelance writers

• Wrote and reported news stories, commerce articles, and evergreen pieces 

• Coordinated imagery and produced stories in Wordpress while optimizing for SEO with Semrush

• Maintained relationships with experts and industry publicists

• Represented Wine Enthusiast at industry and press events

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Associate Editor, Prevention, Hearst Magazines 

 May 2021—December 2022

• Pitched trending news stories daily and SEO stories monthly about food, nutrition, lifestyle, home, and health

• Wrote three digital news stories weekly and up to 16 SEO stories monthly 

• Conceived, packaged, and wrote bi-monthly nutrition and health columns for Prevention print edition

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Content Manager at The Vitamin Shoppe

 January 2020—May 2021

• Pitched, wrote, edited, assigned, and produced 20+ blog posts monthly and wrote email content newsletter

• Managed social media strategy and calendar, while overseeing the execution of all related content

• Coordinated with internal teams including photo, design, buyers, legal, and digital merchandising

• Developed relationships with dozens of external vendor representatives and their talent 

 

Social Media Specialist at The Vitamin Shoppe

October 2018—January 2020

• Executed engagement calendar for all social platforms and managed photo and design requests

• Wrote copy for all social media posts and up to seven infographics weekly 

• Measured analytics to inform social media strategy and drive brand awareness

• Managed three summer interns and oversaw responsibilities across content and creative teams 

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Fellow, Cooking Light, Dotdash Meredith (Formerly Time Inc.)

June 2017—October 2018​

• Developed and tested four recipes for MyRecipes 

• Pitched, wrote, and fact-checked stories for MyRecipes, Food & Wine, and Cooking Light digital and print

• Managed dozens of product requests for stories, taste tests, and gift guides for Cooking Light digital 

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Editorial Intern, EdibleDC 

January 2017—May 2017

• Pitched and wrote stories while supporting editorial staff with content production for print and online

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Freelance Journalist  

November 2016—May 2017

• Wrote weekly for The Vitamin Shoppe's blog and freelanced pieces for Men's Health online 

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Social Media and Marketing Intern, Fishbowl Marketing Analytics 

September 2016—December 2016

• Managed multiple client’s online presence on Facebook, Yelp, and Twitter 

• Created loyalty emails for restaurants with Photoshop

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Online Editorial Intern, Women's Health, Rodale Inc.

June 2016—August 2016

• Pitched stories daily and wrote digital articles

• Produced stories and newsletters in CMS with minor HTML coding

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Communications Intern at Alliance of Community Health Plans 

January 2016—April 2016

• Contributed to daily news reports by researching and summarizing health news

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Editorial Intern, Modern Luxury DC

​September 2015—December 2015

• Pitched and wrote 18 print articles on food, design, performing  arts, and visual arts

• Fact checked articles for print and represented brand at press and industry events